Sony Ericsson today, the next step in the evolution of PlayNow (TM)-Arena, the famous "over-the-air (OTA)-download service. Participants at the conference MIDEM in Cannes, Sony Ericsson has announced, with 10 major record companies, added more than 5 million new titles in its catalogue. Sony Ericsson also unveiled the design and the URL of PlayNow Arena (TM), and launched PlayNow Uncut , formerly M-Buzz a doctorate of musical space for new, unsigned and the development of artists.
Sony Ericsson today announced partnerships with 10 of the most important international and regional music labels: Sony BMG, Warner Music Group, EMI, The Orchard, IODA, The Pocket Group, Hungama, X5 music, and VidZone Bonnier Amigo, the addition of more than 5 million PlayNow to new tracks (TM)-Arena. Sony Ericsson is currently focused on more of a large number of regional labels to further enhance the diversity of the music and to provide a multitude of localized content directly to the consumer.
Sony Ericsson PlayNow , established in February 2004 as the easiest way to pre-listen and buy ring tones, directly on your mobile phone. The service has been a success with consumers and it is now available in 32 countries worldwide, with an annual turnover of premium and free downloads by both PlayNow and Fun & downloads have reached over 200 million euros. Since the introduction, the scope of service, it has expanded to take into account the functionality of Sony Ericsson mobile phones on mastertones (MP3, ring tones), complete sets, music, themes and settings. In November 2007, Sony Ericsson has announced its intention to expand its PlayNow (TM) Service PlayNow-Arena (TM), provides access to a broad range of strong content and the combination of the strength of PlayNow (TM), Catalog with unique applications such as TrackID (TM), in which songs and allows them to download directly on your phone or PC.
On the occasion of the event at Sony Ericsson MIDEM in Cannes, Sony Ericsson's Executive Vice President, Anders Runevad, presented the advanced PlayNow-Arena , services and stressed the importance of partnerships in the content industry Digital offers a unique multimedia experience:
"We are very happy to share this kind of high level of record companies. This will help make our vision for PlayNow-Arena as a service, in collaboration with our partners. Our commitment is to work with industry to assure us that we are building on the experience and intuitive-Content Delivery Platform, and enables the development of an eco-system, which is both a unique experience for consumer and a business model, everybody prosperous. "
With more games, a focus phone, Sony Ericsson has also created 250 new games on the programs offered by manufacturers such as games EA Games, Gameloft, THQ, Glu, Digital Chocolate and I-Play. Sony Ericsson users to download more games on their mobile phones as any other mobile phone user of the mark *. This fee is a further step in an effort to consolidate its position as the number one in mobile gambling market
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