Sony Ericsson

K810i TIPS (ONE TOUCH)

2008-04-01T20:38:00.000-07:00

1. Instead of going to files->camera album ; just click any of the 2 tiny buttons at the top of phone. SO THE NEXT TIME IF YOU WANT TO SHOW YOUR ALBUM TO YOUR FRIENDS just click them and impress all with your fantastic photography.

2. at the left side there is Radio / Media player button. Click it and it will start based on your choice at last time.

3. Make shortcuts vi right side shortcut keys. More example if i want to use opera mini then i would just click shortcut key at right and select APPLICATION. To make application your preferred shortcut , you have to select this item from ORGANIZER menu ( not from files )

4.Camera shortcuts :-

apart from camera specific illuminated keys, those 2 buttons which i discussed earlier are also very useful for selecting SHOOT MODE and SCENE.

volume buttons can be used for zooming in and out.

5. at 3g call menu, you can switch camera to see your real non mirror live picture or mirrored picture.

there are still lot of shortcuts that you have to know by Manual or yourself. Last take a look at this photograph, taken from your brand of mobile :-

http://www.flickr.com/photos/[....]ent=1#comment72157602445792045

Free GPS application for mobile phones

2008-03-27T02:51:00.000-07:00

Wayfinder, the leading supplier of innovative location and navigation services for mobile phones, announced that it is introducing its Wayfinder Active application in the United States and Canada. Wayfinder Active is a free GPS application for mobile phones with a unique combination of maps, GPS recording and statistics that is designed for people who enjoy running, hiking, skiing, biking or other outdoor activities.

Mobile phone GPS application

Wayfinder Active is a simple, fun, safe and social way to stay connected to others with similar outdoor interests. Once the application is installed on a mobile phone, each user will have access to a world wide map and the ability to record and share routes with a single keystroke. Users can follow in the footsteps of friends' adventures and training routes by importing routes and tracks directly from and to their mobile phone.

Active Outdoor Online community

Wayfinder Active's integrated online community, ActiveOutdoor, takes outdoor activities to the Internet, with an innovative, user-friendly and measurable way of sharing outdoor activities. Each activity is recorded in a standard GPX format, and the route is then uploaded to the Internet. If needed, users can preload a specific route onto the phone's caching memory so they can enjoy their activity without thinking about where they are going. Once a route or training trail is completed, the activity is automatically uploaded to the online community.

Magnus Nilsson

"The North American market has big potential, and it is with enthusiasm we introduce Wayfinder Active. It is also of strategic importance to extend our business offering beyond car navigation and integrating services like the interactive community ActiveOutdoor," says Magnus Nilsson, CEO of Wayfinder.

Mobile phone navigation

Additional useful features include detailed statistics such as maximum, current and average speed during each activity, plus the distance traveled and calories burned. With a built-in compass and a "Reverse Route" feature, users can easily find a route to anywhere. With the introduction of free Wayfinder Active, Wayfinder also brings the topographic maps of North America to mobile phones, which are available for a fee directly from the device via Wayfinder's mobile shop. Our partner Tele Atlas delivers the overview maps and U.S. Trailmaps topographical ones.

Compatible with most cell phones

The free Wayfinder Active can be downloaded throughout the company's website on a computer or directly from the phone. In addition to being available directly to end-users, the product is also available for service providers to offer directly to their subscribers. Wayfinder Active is compatible with more than 100 phone models from all major handset manufacturers including the most popular devices from Sony Ericsson and Nokia. In addition to being available directly to end-users, the Wayfinder Active product is also available for service providers to offer directly to their subscribers.

Sony Ericsson announce Xperia X1 running Windows Mobile

2008-03-25T03:49:00.000-07:00

The world of our consumers and customers is changing. To meet the growing need for mobile Web communication and multimedia entertainment, Sony Ericsson introduces XPERIA™. With this new brand Sony Ericsson will position itself at the forefront of mobile convergence.

Barcelona, Spain – 10th February 2008 –Today marked the launch of XPERIATM and a new era in mobile communications with the announcement of the XPERIA™ X1, a stand-out, arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.

The XPERIATM X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile® inside, the XPERIA™ X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA™ panel on the screen.

“XPERIA™ represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience,” said Dee Dutta, Head of Marketing, Sony Ericsson. “This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places us at the forefront of mobile convergence.”

“Our vision for the XPERIA™ X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design,” said Rikko Sakaguchi, Head of Portfolio and Propositions, Sony Ericsson. “XPERIA™ is our promise to think foremost of user experience and to deliver the premium experience – anytime, anywhere, anything, with anyone.”

Sony Ericsson XPERIATM X1 – energised communication, the premium experience.

*
Convergence of multimedia entertainment and mobile Web communication
*
Unique arc slider with wide pitch easy-to-use QWERTY keyboard
*
XPERIA™ panels - arrange as you want for easy access
*
Enjoy multimedia entertainment on bright wide VGA display
*
Windows Mobile® capabilities

XPERIA™ panel interface – experiences just the way you want them
Enjoy access to different experiences – Web, multimedia, applications – from your desktop. Navigate with the tip of your finger. Configure and have your XPERIA™ panels just the way you want them.

Multiple navigation – the choice is yours
XPERIA™ X1 lets you interact with your
phone in different ways. Touch, full QWERTY keyboard, 4-way key and optical joystick navigation. Switch seamlessly between operation modes.

Arc slider design – makes it stand out
The arc design gives a distinct and unique feel. Slide the screen upwards to reveal the wide pitch QWERTY keyboard. Ample distance between keys makes writing fast and easy.

Ultimate mobile experience – performance on the move
With Windows Mobile®, the highest data transfer rate (HSDPA/HSUPA) and WiFi™ support, you can enjoy your favourite entertainment and work efficiently on the move. Mobile access to everything that is important to you. aGPS gives you the freedom to explore the world. XPERIA™ X1 is a premium mobile experience.

The Sony Ericsson XPERIA™ X1 will be available in selected markets from the second half of 2008.

See Esato @ World Mobile Conference 2008

GSMA 2008

2008-03-25T03:47:00.000-07:00

Features direct from GSMA 2008, Barcelona:

WMC Snapshot Day 1 - In many respects the biggest news in the Symbian world from day 1 of WMC had nothing to do with Symbian OS. But, it was all part of the circus which descends on Barcelona each February.

WMC Snapshot Day 2 One of the problems with predictions is that, unless you are plain lucky, whatever you say can come back to haunt you. Symbian's Q4 results did that for me at day 2 at WMC.

WMC Snapshot - Day 3 While the flow of press announcements has started to slow down here at WMC, the overall pace of the show has not. In fact it seems as through the number of visitors has grown each day. My pick from the day 3 is a new to Symbian application from LogMeOn.

WMC Snapshot Day 4 Having made much of how busy WMC was on the first three days, day four was quite a contrast. : clearly fewer visitors and many booths looking positively empty. By 3pm loudest noise in the Fira was the rumble of a thousand luggage trundlers.

Sony Ericsson W550I - Maximizing Function of SMS brief Message

2008-02-27T02:22:00.000-08:00

electronic of SMS is one of the most feature favorite so that is often used by consumer of ponsel. Unhappily, still many people assuming to trifle this SMS feature. Padajal, if You study deeper regarding this feature from guide-book of ponsel, You do not only this feature menggunakn to merely to writing just SMS. You can also do information management of SMS. Following is tips-tips to maximize this SMS feature. Tips : If You use Sony Ericsson ponsel, There is two way to deliver SMS. First Way is written down message beforehand, then searched number contact at book phone. second Way is chosen contact at book phone beforehand newly write down message. To use this way, You is only require to button " more" and choose message send at gone to contact. this is Way very if You number menyimpan contact at card of SIM. If You write message beforehand newly look for contact, choice contact at card of SIM will not available. Ability of differ from SMS feature in Sony Ericsson ponsel is ability of for the manipulation of number which enter at message. If Your friend deliver message contain number contact someone, You earn to call directly of the number moved keypad up at number until the number selected with black colour. If have selected, You earn to deliver message, menyimpan, and call this number without having to go out from SMS feature. Way which need You do is to button " More" last chosen function " Use".

Sony Ericsson C702

2008-02-27T00:47:00.000-08:00

Sony Ericsson's imaging-centric Cyber-shot phones started with the K-series back in early 2006, so imagine our surprise when the Japanese-Swedish company announced that its latest range of camera-phones would be the C702 and the C902 at this year's Mobile World Congress. Although it may take a while for consumers to start associating the Cyber-shot brand with the C-series, we think it's still a good move in the long run.

Upside
One of the main features we like about the Cyber-shot range is the alphanumeric keys pulling double duty as shortcuts to frequently used camera functions. This lets the user toggle between various modes without having to scroll through onscreen menus. We've seen these buttons in earlier models such as the K770i and K850i, so naturally we aren't surprised to see it implemented on the C702, too.

According to the literature, the C702 comes with onboard A-GPS. Increasingly, navigation systems are making their way into mobile phone features listings and with Nokia planning to put GPS into all its new handsets, we're really not surprised to see Sony Ericsson playing "keeping up with the Joneses" on GPS.

Unlike handhelds with dedicated built-in GPS chips, an A-GPS receiver relies on an assistant server such as a mobile phone tower to triangulate the user's position. The specifications of the C702 didn't mention anything about a built-in GPS chip, so we are going to take this feature with a pinch of salt for now. But if it works like it claims, the GPS feature will allow users to sort and view their images according to the place where they took them.

Geotagging features like these have been around with the help of external GPS loggers or the use of software, but it's still relatively new to see this built into mobile devices. Nokia's latest N96 and N78 also support geotagging functions, except that these handsets have a dedicated GPS chip on top of utilising A-GPS. This should be able to help pinpoint location more accurately.

Other features on the quadband candy-bar include HSDPA, Bluetooth stereo A2DP, FM radio, 160MB onboard memory, Memory Stick Micro M2 expansion card slot and a splash/dust-resistant chassis.

Downside
One of the most disappointing points about the C702 is that it doesn't come with a Xenon flash module. Instead, it has a pair of LED lights to provide illumination for shooting in dimly lit environments. Xenon flash lights are usually much stronger compared with LEDs, so we found it strange that Sony Ericsson decided not to include it on the C702 Cyber-shot.

Although we haven't seen the actual unit yet, from the pictures, the Call/End buttons sandwiched between the softkeys and shortcut/correction functions appear to be rather small. That may affect the use of the keys slightly.

Outlook
The C702 isn't the evolution we were hoping for in camera-phones, although it should fit well within the company's lineup of Cyber-shots. It's also a good move that the maker has decided to initial its Cyber-shot models with the letter C for easy recognition. We'll have to wait for the actual unit due out in Q2 before passing final judgment

Sony Ericsson Puts Up Strong Quarter

2008-02-25T13:09:00.000-08:00

Cell phone giant Sony Ericsson said Thursday it swung to a profit in the second quarter behind a 55% jump in handset-unit sales.

The company, an equally owned venture of Swedish wireless titan Ericsson ERICY and Japanese consumer electronics juggernaut Sony SNE, posted a profit for the quarter ended June 30 of 89 million euros ($110 million). That reverses the year-ago loss of 82 million euros.

Sales rose 34% from a year ago to 1.5 billion euros. The company said its average phone sales price, or ASP, fell from first-quarter levels but hit company targets. Handset shipments hit 10.4 million.

Sony Ericsson also boosted its worldwide industry handset sales target for 2004 to 600 million from 550 million.

The news comes as a big handset rival, Nokia (NOK - Cramer's Take - Stockpickr), continues to take its lumps in the hypercompetitive handset market. As recently as this time last year, Nokia was head and shoulders above its competitors, but the company suffered through nearly a year of market share and profit squeezes amid changes in consumer demand. Once-vanquished rivals such as Motorola and Samsung have been gaining ground at a rapid clip.

"These results reflect continued strong demand for our style-oriented lineup of imaging and multimedia phones," Sony Ericsson President Miles Flint said. "We are confident that as we continue to enhance our portfolio with exciting and innovative products, the SonyEricsson brand will become ever stronger."

During the quarter, Sony Ericsson shipped to retailers its first UMTS 3G phone, the Z1010, which has now been launched by over a dozen network operators.

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Ericsson vs. Nokia

2008-02-25T13:07:00.000-08:00

Ericsson is joining forces with Sony to take on Nokia in the handset market, but the joint venture isn't starting off with any significant advantages. Nokia is running on all cylinders and Ericsson is still tinkering in the pits. Nokia is also gunning for Ericsson in the network infrastructure market.

Coke (NYSE: KO) vs. Pepsi (NYSE: PEP), Intel (Nasdaq: INTC) vs. AMD (NYSE: AMD), Tiger vs. everyone on the PGA Tour, and Nokia (NYSE: NOK) vs. Ericsson (Nasdaq: ERICY). All great rivalries, but we all know that only one fits in the throne. Lately, we have taken notice to Pepsi's run at the soda crown. Should we now be concerned with Ericsson's mandate yesterday to "become a world leader in telecommunications" by combining its mobile phone business with Sony's (NYSE: SNE)?

The deal will create a powerhouse in the electronics industry, no doubt. The 50/50 joint venture to be based in London and rumored to be named Sony Ericsson will have over 50 million unit sales and $7.0 billion in revenue based on the last fiscal year's results from both companies. But even though it's been a while since my Mom reminded me, two wrongs don't make a right. Ericsson and Sony have struggled with their handset units and shipping the responsibility off to a new entity in England will not fix those problems.

The new company will be responsible for "product research, design and development, as well as marketing sales, distribution and customer services," according to the press release. Manufacturing will remain unchanged for the immediate future. Sony will keep its production facilities and Ericsson's electronic manufacturing services contract with Flextronics (Nasdaq: FLEX) will remain intact.

Yet, judging by Ericsson's negative operating margins in its handset unit (-80% last quarter), it will take more than a merger to fix the problems. Much of the criticism has been aimed at Ericsson's lack of touch with the consumer. Therein lies the logic behind the merger. Sony is a consumer electronics guru with devices like the Walkman, Playstation, and the camcorder on its resume.

This partnership is also an attempt to get in front of the Third Generation (3G) wireless tidalwave. As wireless bandwidth expands, video, audio, and gaming will gain prominence on wireless devices, and Sony has been a global leader in these markets. This deal also helps Sony expand in Europe and Ericsson in Japan.

That said, the deal doesn't provide any immediate advantages or -- I apologize in advance for using this word -- synergies the way, for example, merging two drug companies does. When Pfizer (NYSE: PFE) swallowed Warner-Lambert, its savings ($430 million in 2000 and $1.2 and $1.6 billion estimated in 2001 and 2002, respectively) were not just from the consolidation of various administrative and support functions and facility closings, but also from the elimination of redundant positions and expanding the product line of a world-class sales force.

The Ericsson/Sony deal seems a little too back-of-the-napkin to me. Are the benefits truly there or were both Sony and Ericsson just at a loss for what to do with their handset divisions? Is this deal the equivalent of transferring your worst soldier off to man a weather station in Alaska?

Also troublesome is the turbid manufacturing plan. Why are both Sony and Flextronics involved in the manufacturing? Simply figure out which way is most efficient and run with it. Not ironing out these types of details ahead of time leads me to guess this deal was hurried. It smells of Co-CEO syndrome. Speaking of Co-CEOs, Kurt Hellstrom, Ericsson's President and CEO, will be Chairman of the Board of Sony Ericsson and Katsumi Ihara, Sony's Corporate Executive VP, will be president of the joint venture. Fifty/fifty may look good on paper, but at the end of the day, who makes the call? For investors' sake, I hope a clear line of authority has been determined.

No matter, because stepping up its laggard ways in handset design will only help Ericsson level the playing field. The new company still has Nokia to deal with. Nokia has been a pioneer in handset design as well as the driving force behind turning handsets into more than communication devices. With interchangeable faceplates and trendy colors, Nokia is pushing the handset towards fashion accessory and away from geek device. It's a smart strategy that has worked in the past. Remember Swatch? Swatch turned the everyday wristwatch into a fashion accessory, and sales soared. Sony will certainly help Ericsson in this regard, but it's nothing Jorma Olilla, Nokia's President and CEO, will lose sleep over.

The new entity has to take on the world's most efficient handset maker, not to mention well-established firms like Motorola (NYSE: MOT), Siemens, and Samsung. Comparing the state of affairs at Nokia and Ericsson today is embarrassing for the Swedes. Here's a breakdown of the most recent quarter's results:

Ericsson(1) Nokia(2)
Networks
Revenue $4.3B $1.8B
YOY Change 13% 35%
Op. Margin 4% 18%

Handsets
Revenue $0.7B $5.2B
YOY Change (80%) 21%
Op. Margin (52%) 20%

Conversion rates used:
(1) 1 SEK = $0.0975
(2) 1 Euro = $0.8946

Lastly, it's my duty to remind you that Ericsson derives less than 15% of its revenues from handsets while Nokia pulls in over 70% from mobile phones. Let me rephrase that. Nokia is predominately a mobile phone maker and Ericsson is NOT. Ericsson is a wireless network infrastructure company. The press does a horrible job of highlighting this disparity. That said, the lines are blurring and my point may be moot soon enough. Nokia announced in its Q1 earnings press release that it wants to be numero uno in the network infrastructure market. As if to counter that punch, when asked about the merger, Ericsson's CEO stated, "The whole idea is to be #1 in this business."

Nokia's has proven it can win the Daytona 500 in its finely tuned handset stock car. Now it's ready to take on Ericsson at the Indy 500 in formula one racing with its networks car. Can it dominate both? Right now, Team Nokia is cruising around the track at near-record speeds while Team Ericsson is tinkering with the engine in the pits. If Ericsson doesn't finish its tune-up pretty darn soon, Nokia's lead may become insurmountable. The Maker port is proud to be a sponsor of Team Nokia and recently gave it the top spot on our Rule Maker Top 25 report.

Todd Lebor owns shares of Intel and Pfizer but only uses products from the former. Todd's other holdings can be found online along with the Fool's complete disclosure policy. The Motley Fool is investors writing for investors.

Sony Ericsson's net jumps as cellphone rivals stumble

2008-02-25T13:05:00.000-08:00

STOCKHOLM: Sony Ericsson Mobile Communications, the mobile phone maker, said Wednesday that profit tripled in the fourth quarter on surging sales of cellphones that also function as digital cameras and music players.

Net income jumped to €447 million, or $577 million, from €144 million a year earlier, said Sony Ericsson, which is based in London. Sales rose 64 percent to €3.78 billion as the company sold 26 million phones in the quarter.

"They have very good products at the moment," said Marko Alaraatikka of Evli Investment Management in Helsinki. Referring to the tripling of earnings, he said, "It was a surprise."

Sony Ericsson seeks to be among the top three phone makers, a goal that the chief executive, Miles Flint, said Wednesday was "credibly in our grasp." The company is ranked No. 4, behind Nokia, Motorola and Samsung Electronics.

Motorola said this month that its fourth-quarter profit and sales missed forecasts because of lower-than-projected handset revenue. Samsung said last week that its profit fell after cutting prices to compete with rivals.

Sony Ericsson, a venture between Sony and Ericsson, surged past LG Electronics last year to take the No. 4 spot. Capitalizing on the Walkman and Cyber-shot camera brands helped the company charge more for its phones, and the average selling price was €146 in the fourth quarter, Sony Ericsson said.

In Stockholm, shares of Ericsson closed at 29.90 kronor, or $4.26, down 2 kronor. In Tokyo, Sony shares closed at ¥5,660, or $46.91, down ¥30.

Sony Ericsson raised its estimate for total global handset sales in 2006 to about 980 million from 950 million. The number will swell to 1.1 billion in 2007, it said during a conference call.

The company estimated that it increased its market share to 9 percent in the fourth quarter, up one percentage point from the preceding period. Estimates by the research firm Gartner showed Sony Ericsson's market share at 7.7 percent in the third quarter while Samsung had 12.2 percent then.

"We're not a small player any longer," Flint, the chief executive, said in an interview. He said becoming No. 3 would probably happen "in the not too distant future." Sony Ericsson will also try to become stronger in North America, a market he described as "challenging."

Fourth-quarter sales were driven by the popularity of the K800i phone, which includes a 3.2 megapixel camera, and phones that have a music player.

In the fourth quarter, the company sold 2.2 million Cyber-shot phones and 6.5 million Walkman phones, Flint said. Four out of five Sony Ericsson models now have a built-in camera, he said.

"Sony Ericsson is doing a great job leveraging their Walkman and Cyber- shot brands and, maybe more important, their vast knowledge of camera and music player user interface design," said Rod Hall of J.P. Morgan. "By some accounts, Sony Ericsson phones have begun outselling Nokia in some European markets and are also taking share from Motorola."

The company also said it was buying UIQ Technology, a division of Symbian, which makes mobile phone software. No price was announced.

ASML profit rises fourfold

ASML, which manufactures chip- making machines, said fourth-quarter profit quadrupled on demand for semiconductors for iPods and cellphones.

Net income jumped to a record €205.5 million from €51.6 million a year earlier, said the company, which is based in the Dutch city of Veldhoven.

Shares of ASML had their greatest rise in more than three years after the company said orders would be "healthy" in the first quarter and revenue this year would gain. The shares closed at €20.39, or $26.33, up €1.58.

Ericsson a Handset War Casualty

2008-02-25T13:03:00.000-08:00

Waving the white flag amid a heated handset battle, Sony (SNE - Cramer's Take - Stockpickr) Ericsson (ERICY - Cramer's Take - Stockpickr) says it is closing its struggling CDMA business in the U.S.

The move Tuesday highlights Ericsson's continuing woes and comes on the same day that the wireless gearmaker said it would outsource the remainder of its computer services to IBM (IBM - Cramer's Take - Stockpickr).

Formerly one of the top three handset makers in the world, Ericsson, with its joint partner Sony, has quickly fallen to a weak fifth-place status. Compounding the Swedish tech outfit's problems is the drop-off in demand for wireless networking equipment, as telcos slow down their so-called 3G network upgrades.

Sony Ericsson says shutting down code division multiple access, or CDMA, operations will eliminate 500 jobs in Research Triangle Park, N.C., and in Munich. The company will continue to make its global systems for mobile or GSM phones.

Ericsson has not been one of the beneficiaries of the 2003 tech rally. The stock is down 32% from a year ago. Perhaps not coincidentally, Ericsson's revenues in the first quarter fell 30% below the previous year's levels and 30% below the fourth quarter. Ericsson fell 22 cents, or 2%, to $10.59 in midday trading Tuesday.

While the decision to bail on CDMA and outsource the computer operations is further evidence of the desperate need to cut costs at Ericsson, some observers see it as more signs that Nokia(NOK - Cramer's Take - Stockpickr) is making strong headway in CDMA.

Some investor checks show that Nokia's 3585i phone is the second most popular selling phone at CDMA-shop Sprint PCS (PCS - Cramer's Take - Stockpickr), and many observers believe Nokia is on track to win Verizon (VZ - Cramer's Take - Stockpickr) approval as a phone supplier later this year.

Ericsson has cut its staff in half from its 107,000 levels in 2001, and has targeted a headcount of 47,000 by next year.

In April, Ericsson's executives said they expect the 50/50 joint venture with Sony to post its first profit sometime this year based on the success of its new color-screen Net-ready phones. But the company needs to have about 6% of the total handset market to reach that break-even point. At last count, Sony Ericsson was hovering around 4% in handset market share.

Given Ericsson's growing distaste for money-losing efforts, some observers say they would not be surprised if the plug is also pulled on the remaining handset venture.

Sony Ericsson is 5 million new titles PlayNow

2008-02-25T12:56:00.000-08:00

Sony Ericsson today, the next step in the evolution of PlayNow (TM)-Arena, the famous "over-the-air (OTA)-download service. Participants at the conference MIDEM in Cannes, Sony Ericsson has announced, with 10 major record companies, added more than 5 million new titles in its catalogue. Sony Ericsson also unveiled the design and the URL of PlayNow Arena (TM), and launched PlayNow Uncut , formerly M-Buzz a doctorate of musical space for new, unsigned and the development of artists.

Sony Ericsson today announced partnerships with 10 of the most important international and regional music labels: Sony BMG, Warner Music Group, EMI, The Orchard, IODA, The Pocket Group, Hungama, X5 music, and VidZone Bonnier Amigo, the addition of more than 5 million PlayNow to new tracks (TM)-Arena. Sony Ericsson is currently focused on more of a large number of regional labels to further enhance the diversity of the music and to provide a multitude of localized content directly to the consumer.

Sony Ericsson PlayNow , established in February 2004 as the easiest way to pre-listen and buy ring tones, directly on your mobile phone. The service has been a success with consumers and it is now available in 32 countries worldwide, with an annual turnover of premium and free downloads by both PlayNow and Fun & downloads have reached over 200 million euros. Since the introduction, the scope of service, it has expanded to take into account the functionality of Sony Ericsson mobile phones on mastertones (MP3, ring tones), complete sets, music, themes and settings. In November 2007, Sony Ericsson has announced its intention to expand its PlayNow (TM) Service PlayNow-Arena (TM), provides access to a broad range of strong content and the combination of the strength of PlayNow (TM), Catalog with unique applications such as TrackID (TM), in which songs and allows them to download directly on your phone or PC.

On the occasion of the event at Sony Ericsson MIDEM in Cannes, Sony Ericsson's Executive Vice President, Anders Runevad, presented the advanced PlayNow-Arena , services and stressed the importance of partnerships in the content industry Digital offers a unique multimedia experience:

"We are very happy to share this kind of high level of record companies. This will help make our vision for PlayNow-Arena as a service, in collaboration with our partners. Our commitment is to work with industry to assure us that we are building on the experience and intuitive-Content Delivery Platform, and enables the development of an eco-system, which is both a unique experience for consumer and a business model, everybody prosperous. "

With more games, a focus phone, Sony Ericsson has also created 250 new games on the programs offered by manufacturers such as games EA Games, Gameloft, THQ, Glu, Digital Chocolate and I-Play. Sony Ericsson users to download more games on their mobile phones as any other mobile phone user of the mark *. This fee is a further step in an effort to consolidate its position as the number one in mobile gambling market